Blogger Icon, Small
This month's featured blogger: Freedom Fighter
Freedom Fighter's latest post:
When deciding on a charity to support, should one consider the salary paid to the Chief Executive? T" [...] Read more

drd's Blog

Star Rating

(Member of the public. About)

Oxfam – ‘Be Humankind’

My attention has been grabbed on my commute to work recently by the colourful posters on the London Underground for Oxfam’s new ‘Be Humankind’ campaign. These eye-catching posters carry simple but arresting messages, designed to challenge people’s apathy and offer a new angle on the kind of problems Oxfam tries to tackle. One that caught my eye reads “Amazing. Human heart pumps water out of ground.” The new branding and the new campaign are much in evidence on Oxfam’s own website: http://www.oxfam.org.uk/. The message in the Oxfam campaign that I find most interesting is the poster reading: “Get rich quick. Give.” I don’t think that I’ve seen before a charity making this explicit connection between wealth-accumulation and the ability to give. It is a very obvious fact that you need to have money before you can give it away, and the more you have the more you can afford to give, so why don’t more charities make this connection explicit? Perhaps because, very generally speaking, capitalism has been seen to be the problem to which NGOs and charities are the solution. In other words, many people who give to charities may do so on the basis that they are doing their bit to help repair the damage done by multinational corporations. This way of looking at things is quite a recent one, and Oxfam’s slogan “Get rich quick. Give” echoes the more Victorian idea that the virtuous individual (and the good Christian) would follow John Wesley’s motto “Make all you can. Save all you can. Give all you can.” This unashamed connection between self-improvement, financial providence, and charitable giving is one that has generally been forgotten, but which it seems Oxfam is tentatively trying to revive. Although I am not an advocate of a return to Victorian values, the parallels are interesting, and have been discussed by the American historian Gertrude Himmelfarb in her books, The De-Moralization of Society and Poverty and Compassion.

Comments

Gems form the internet…

[…]very few websites that happen to be detailed below, from our point of view are undoubtedly well worth checking out[…]……

Comment by Raull Harmin. (. About)

Title…

[…]although websites we backlink to beneath are considerably not associated to ours, we feel they may be really worth a go through, so have a look[…]…

Comment by nbuibuygvtycrtxrxerzxre. (. About)

Title…

[…]here are some hyperlinks to web sites that we link to due to the fact we feel they’re really worth visiting[…]…

Comment by buhnugvrtcdrtxezwxctfyhbni. (. About)

Title…

[…]Here are several of the sites we suggest for our visitors[…]…

Comment by gvrbtryhntyjnmt. (. About)

e-visavietnam…

Dr D » Blog Archive » Oxfam – ‘Be Humankind’…

Comment by e-visavietnam. (. About)

The Slave of the Husband…

Trying to get ahead to finding out excess from you afterward!……

Comment by Blue Coaster33. (. About)

ray ban glasses sale…

Thanks very interesting blog!…

Comment by ray ban glasses sale. (. About)

Comments

You must be logged in to post a comment.