A two-page letter from Yorkshire Swan Rescue Hospital drops through our letter-box. It sets out some of the problems which the recently-formed charity can see, together with a list of items, and prices, which are needed.
From the Charity Commission’s website, it appears that the two young enthusiastic volunteers who set up the charity are its sole trustees. And the Charity Commission website shows that both the first Annual Return and the first accounts from the charity are overdue. Not a good sign when the charity is appealing for funds from people well outside its catchment area.
It sounds more attractive (to me) to be offered the opportunity to invest in a programme, rather than simply to give away £10 a month. So, full marks to WWF-UK for putting together an Arctic Programme and a Heart of Borneo Programme, with the offer to 2,000 ‘investors’ to give £10 a month, for three years, to either or both programmes – with an attractive invitation for signature, and all the small print, direct debit and gift aid on the reverse, together with a well-worded request for e-mail address and telephone number.
‘Invest now to help save the polar bear’s natural habitat’, with all the details about what will be done has a distinctly positive approach. There is a very good chance that the money will come in. Whether, in practice, the polar bear’s habitat in the Arctic, or the orang utan’s in Borneo, can actually be saved is, of course, another matter.