December 21, 2007 at 3:47 pm
The Annual Review of The Stroke Association makes me want to give more – which is just what an annual review should do.
Inside the front cover, there is information for all of us – explaining what happens when somebody has a stroke, how to spot the signs of a stroke, the likelihood of a stroke, [...]
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December 15, 2007 at 4:13 pm
One way for a charity to try to put a (potential) donor in a good mood is to thank for their past donations, perhaps pointing out what it has been possible to achieve with their help.
No good marks, therefore, to Fight for Sight, whose letter does not acknowledge our regular (and increasing )donations over the [...]
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December 11, 2007 at 5:42 pm
For a charity, the revival of lapsed donors often can be a more productive operation than attracting people with no previous connection. As always, it depends on how it is handled. I particularly liked the following, from Notting Hill Housing Trust. “It has been a while since you generously supported our work getting homeless people [...]
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December 3, 2007 at 6:20 pm
One of my fellow bloggers suggested that charities should cut down on acknowledgements for donations, to save money. I am not so sure.
I believe that a well-worded ‘thank-you’ letter can be very useful. If I send a donation, and receive no letter in return, that is that. If I receive the right kind of thank-you letter, I [...]
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