February 25, 2008 at 5:30 pm
When a charity is appealing for funds to help teach children – as does e-learning foundation – one might hope that it would set a good example of learning in its appeal letter. It is not impressive when the chief executive personally signs a letter which includes: “We also take a small percentage out of [...]
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February 21, 2008 at 5:37 pm
Generally, it is not too difficult to raise funds for children, especially ill children. Add the magic words Great Ormond Street Hospital, and it should be a pushover. Nevertheless, if it is something as apparently mundane as providing accommodation, some ingenuity is needed.
Hence the Big Bedroom Appeal – to provide new bedrooms for children with [...]
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February 15, 2008 at 5:36 pm
If I am a regular supporter of a charity, I dislike receiving requests, either through the post or (unaddressed) with the post, treating me as someone who had never heard of the charity. So, full marks to Action for Blind People in connection with its ’survey’ and appeal, distributed with the normal post. On the [...]
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February 14, 2008 at 5:30 pm
Perhaps sub-consciously, many of us, when faced with a request or suggestion, apply the ‘what’s in it for me?’ test. The RSPCA (which secures 55 per cent of its income from legacies) is offering more than a pen.
Its Home for Life legacy plan, aimed at existing supporters, is offering more than a dog biscuit to [...]
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February 1, 2008 at 3:58 pm
I live in a town where, as they say, ‘people come to die, and then forget why they came’. From pushing a trolley round up-market Waitrose this afternoon, I surmise that many are quite well-heeled, borne out by the existence of a number of expensive residential and nursing homes. [An inhabitant told me yesterday: 'we [...]
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