May 30, 2008 at 3:45 pm
I know that, ‘if you don’t ask, you don’t get’, but what concerns me is the way of asking – and the expressed expectations.
Take, for instance, The Brain Research Trust – which does not appear to wish to stress its charitable status, as a magnifying glass is needed to read its registered charity number. The [...]
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May 5, 2008 at 8:52 am
I liked the closing lines from a letter seeking funds for the Myasthenia Gravis Association – which provides support and advice for all sufferers of Myasthenia Gravis (MG for short). This is a neurological disease which affcts the signal from the brain to the muscles.
The letter ended: “Even if we are unsuccessful, we thank you [...]
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May 2, 2008 at 3:01 pm
We know that playing on people’s guilt figures large in many fundraising strategies. If only the aim was to make people happy by helping others. Anyway, on the guilt theme, World Cancer Research Fund sends a letter to say it is conducting its Area Annual Fund Campaign where I happen to live. “During this time, [...]
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May 1, 2008 at 8:29 am
Here we go again: a charity sending 12p in coins, and expecting recipients to send back the 12p with a cheque for £10, or more. Where is the logic? I agree, however, that sending 12p in coins, with a cheap-to-produce letter, may very well cost less than some of the fundraising packs doing the rounds.
The [...]
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