June 27, 2008 at 3:22 pm
Fellow donors, the message seems clear: ‘Never put a stamp on a Freepost envelope’. For years, charities have been pointing out that it will save them money if we put a stamp on their Freepost envelope when sending a donation. Now, it has become clear that Royal Mail’s system for charging charities results in most [...]
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June 16, 2008 at 3:43 pm
Most charities try to dissuade donors from sending coins through the post. Not so with thew Mare & Foal Sanctuary which has come up with a gimmick new to me. A piece of card has cut-outs to take coins – and the card has a sticky substance so that the coins should stay in place. [...]
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June 10, 2008 at 1:05 pm
There may be a slowing down in the volume of freebies which charities enclose with their appeals. The Institute of Fundraising’s Direct Mail Code of Fundraising does not ban the inclusion of of freebies in fundraising packs, but it does make clear that any items which are included solely to motivate ‘financial guilt’ ought not [...]
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