Most charities try to dissuade donors from sending coins through the post. Not so with thew Mare & Foal Sanctuary which has come up with a gimmick new to me. A piece of card has cut-outs to take coins – and the card has a sticky substance so that the coins should stay in place. There is space for up to three £1 coins, and the ‘ask’ is for £1 to £3 – plus tick a box for Gift Aid.
I have a feeling this could do rather well, bearing in mind that a Freepost envelope is enclosed. On the other hand, while the numbers may look quite good, the income and expenditure could present a very different picture. The ‘ask’ simply for £1, £2 or £3, with no mention of more. And so the maximum is likely to be £3. The expenses include the cost of the lists, producing the pack, full second-class postage, bank charges for taking in the cash, before the in-house costs of sending out the mailing and accepting the money, assuming not too much goes astray in the post.
Perhaps it is chiefly a way of getting a list of sympathetic people – who can be asked for considerably more in the future.
i didnt know that, is there another article like that? because i really wanna know more about it