January 17, 2009 at 4:39 pm
If two golden rules of fundraising are to make it plain what you are asking for, and how much you would like, Macmillan Cancer Support may have got it right. Its letter comes from one of its nurses – explaining what the nurses do, and the fact that they reach only 50 per cent of [...]
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January 8, 2009 at 6:51 pm
It’s not always easy, these days, to tell whether a person is male or female, just from their name. The British Forces Foundation, however, writing to us with a well-known first name, has taken the precaution of putting Mr in the address and Dear Ms in the salutation, thus covering both possibilities
Like some of the [...]
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