I have come across an example of what I consider ‘good practice’, and am going to quote it in full – so that anybody can disagree with me; or, perhaps, persuade other charities to take a similar line.
A ’standard’ request has come from The Children’s Society. But the following message is on the back of the envelope – presumably in the hope that, instead of the unopened envelope going straight for recycling, it will be read.
“About this Mailing: The Children’s Society relies on public donations and we use appeals like this one to inform people about our work and ask for their support. These mailings are designed as economically as possible. This one cost less than 10p to produce and is being sent only to people who we believe may care for the safety and well-being of local children. Although not everyone who gets one will respond to this appeal, we find it an extremely cost-effective way of raising badly needed funds.”
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