It appears that charities don’t always realise that, when asking for funds, the letter needs to inspire confidence in the organisation – apart from everything else.
Not much confidence has been engendered by UK Sports Association. Its letter was addressed to Mr …. and the salutation was Dear Ms …..
As a recipient, with no previous knowledge of the organisation, that is a poor start. Inevitably, one thinks ‘if they cannot get that right…..’
I like your blog it seems like a vast majority of the charity blogs on this site are really outdated and dead. What do you think of my blog?
http://day-accountability.blogspot.com/2009/10/4-easy-charity-questions.html#comments