Many charities are distinctly local. It may be a hospice with a defined catchment area, an air ambulance for one or more counties, a youth club in a specific town, or whatever.
In the past, such local charities secured much of their voluntary income from those living (or who had lived) in the area, local businesses, and so on. Now, with fundraising generally having become more difficult, many seem to be looking further afield for funds. I just wonder how successful this will be.
My feeling is that most people prefer to help an enterprise close to home – perhaps a hospice or air ambulance (on which they or their friends may rely in the future), facilities for the disabled, or whatever. However worthy a cause may be, if it is only for those living, say 200 – 300 miles away, it is not very likely to ‘open the cheque book’. No doubt this situation will right itself if such initiatives do not pay off. I hope so, because I believe local charities should have reasonably local areas for fundraising – always bearing in mind that funds to benefit ‘deprived’ areas in the locality will need to come, in the main, from more well-to-do areas.