Getting it Wrong

September 8, 2010 at 9:25 am

If a charity which is new to me sends a letter, it is important (to me) that it should create a good impression right at the outset. That will encourage me to read on ….. Here’s one that failed that test, miserably: BRACE, Funding Research into Alzheimer’s. It addressed the letter to Mr. my wife’s forename [...]
More