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Beyond the ‘use by’ Date

I am told that , on average, in this country, people move house about every seven years. While I am no mathematician, I reckon that if a charity uses an address list which is more than 10 years out of date, it is probably wasting a lot of money. It is more than 10 years since I left an address from which two letters have been forwarded to me (because family are now living there, as you ask). I doubt whether most people will be getting the letters addressed to them by Leonard Cheshire Disability and CAFOD in the same way An address list seems the likely cause, as I have never given to either charity – although I hold the work of each in high regard.

Using an out-of-date list – as appears to have been the cause with these two charities – probably is one of the more obvious forms of wasting money.

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