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Fundraising by Deception?

Having supported The Children’s Society for many years, I was distinctly put out by their latest missive.

It starts off in the conventional way, stating the Society’s gratitude for support in the past. Saying it has been trusted for over 130 years, it lists some of its achievements and what it is doing. And then that ‘trusted’ bit looks a bit odd. The letter says they would be delighted if we would consider making a donation of £x once again, so that they can continue their vital work. Why, you may say, am I getting so worked up? Because that ask for £x once again [my italics] is exactly double the last donation they received (six months ago) – which, itself, was an all-time high.

It looks suspiciously as though they are working on the basis that I shall think: ‘OK, yes another £x should be fine’. But I don’t think it is fine, which is why I am asking if this is fundraising by deception.

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