I have just received the annual Christmas appeal from Crisis.   No envelope, no plastic outer – for which full marks.   The appeal is in the form of a  paper plate containing a Christmas dinner, which is very eye-catching.  The ‘plate’ opens up to reveal the appeal letter, statistical information and a description of the services provided to homeless people in addition to their Christmas meal.  Hot showers, hair cuts, warm clothing are available. The medical, dental and optical care available for homeless people is impressive – as is the fact that these professionals give up their time at Christmas.  Last year, the dentists did 169 fillings during the Christmas period!  

The information in this appeal is more than enough to convince me that I should increase my donation.

You can leave a comment, or trackback from your own site.