Great Ormond Street Hospital’s latest appeal came in a lilac-coloured envelope.  It was unaddressed  and  probably went to every house in the area.   It carries the words ‘Party Time!’ on the outside, as well as a picture of two balloons.  Because of the design, I thought this was probably an invitation to a ‘party’ at which direct selling would take place.    It was on its way to the bin unopened, when I thought I would take a look at it after all!

In fact, it is an appeal for funds for the Great Ormond Street Children’s Charity and is in the format of an invitation to the 2nd birthday of a little girl who ‘wouldn’t be here to celebrate her second birthday’ were it not for Great Ormond Street.    It’s a good message and the appeal itself is commendably brief and direct.  A shame about the envelope and the first impression: I hope I wasn’t the only person who got the wrong idea about its contents.

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