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Tectonic plate

The  latest appeal from Crisis should shift some money into their coffers anyway. What came through my door was round, a plate of food, and i was impresssed the plate had an underside too. It was the trad Christmas meal which was presented – trad for indigeneous Brits anyway – and well-designed to catch the attention at a time when the shops are already drawing money from us in preparation for the dread event. It included a list of what amounts would buy which services and the only shame is that the list started at £10. I would hope that no-one with less to send than that would be put off – after all get in enough widow’s mites and you eventually have yourself a hill of beans. If you see what i mean.

I note that many charities name the specific appeal on the envelope as well as in the bumpf they send with the envelope. So i assume this is to judge how much they recieve in response to each appeal. But i wonder if there are attempts to analyse further to see exactly why givers respond to that particular appeal. Might have little to do with the appeal itself but in the personal experience of the giver or what is in the news etc. If i am not planning to give immediately i may keep an envelope and use it many months later, and will not be giving in to a response to a particular appeal. It would surely be useful, regards  givers who have responded to an appeal in itself, to look at what it was that pried open their wallets. Might be able to use the concept again, even to expand on it?

Have to say, i have had very little charity mail of late, even prior to the post office strike. Presume the charities are holding back and saving their cash – ie the cost of a mail shot – for the pre-Christmas push? I have already decided where my extra Christmas donations are going so i can tell you now, don’t waste the postage on me.

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