October 18, 2007 at 10:57 pm
While I appreciate they may duplicate other blog entries, here are the 5 major turn offs for me in how charities choose to communicate in interesting or creating empathy with donors:
1. Gifts to prick your conscience – Whether it is coins sellotaped to the letter; packets of salt or seeds (if the stuff is that [...]
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October 7, 2007 at 5:48 pm
What makes you want to donate to a specific charity? Clearly a secret that all charity fund raisers would no doubt like to understand. While for many there will be an emotional connection (the popularity in fund raising of cancer and heart disease evidencing I would suggest) once one gets beyond that, the application of [...]
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October 7, 2007 at 4:43 pm
The recent receipt of four charities magazines in a few days (Cystic Fibrosis; Arthritis Research; Lepra & The Stroke Association) by mail led me to the thought “Is this the right approach for all donees to be communicated with?”
The reason for the thought is that when reading so many in a row they all invariably [...]
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