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Archive for August, 2007

Smarmy approaches

August 6, 2007 at 6:17 pm

One of the aspects of many a charity’s written appeals, which I find patronising, is letters which start with “Dear Friend,”. To be so addressed by an entity or individual to which/whom one is unknown grates with me, and tends to turn me off the idea of responding. The old “Dear Sir/Madam” has always [...]
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World Vision

August 6, 2007 at 6:10 pm

This is a charity which I have been supporting for some years. It seems to be well administered, although I sometimes wonder if costs could perhaps be reduced by use of less paper and enclosures that come with the mailings. I would like the charity to provide updates on the percentage of donations which reach [...]
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