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Stickler's Blog

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Smarmy approaches

One of the aspects of many a charity’s written appeals, which I find patronising, is letters which start with “Dear Friend,”. To be so addressed by an entity or individual to which/whom one is unknown grates with me, and tends to turn me off the idea of responding. The old “Dear Sir/Madam” has always worked well, so I would urge charities to look at this minor element of appeals.

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