One of the aspects of many a charity’s written appeals, which I find patronising, is letters which start with “Dear Friend,”. To be so addressed by an entity or individual to which/whom one is unknown grates with me, and tends to turn me off the idea of responding. The old “Dear Sir/Madam” has always worked well, so I would urge charities to look at this minor element of appeals.
This month's featured blogger: Freedom Fighter
Freedom Fighter's latest post:
As part of my charitable activities, I am pleased to contribute towards the cost of deprived city ch" [...] Read more
As part of my charitable activities, I am pleased to contribute towards the cost of deprived city ch" [...] Read more
Smarmy approaches
Monday, August 6th, 2007 at 6:17 pm