The Scottish Executive, in a bid to entice more of us to register as organ donors (hence my designation of this story as a charity item), has been running a billboard campaign entitled “Kill Jill”, with a picture of a young lady above two empty boxes with “Yes” above one, and “No” above the other. The message is presumably intended to lay a guilt trip on people who see the billboard. I regard this as in appallingly poor taste, implying that those of us who would tick the “no” box would be content with the probability of the death of a person who needs a donated organ.  What a thoroughly dreadful way to try to enlist donors. I have decided to cease being a donor after seeing this awful campaign. 

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