I know it’s fashionable to decry Christmas cards for the cost and waste, but I do enjoy receiving them. I even enjoy the enclosed circular letters from old university friends telling me of their wonderful lives and gifted children.

 From a quick perusal of the cards  around me it would appear that charity cards now dominate, I may be wrong but I don’t think that would have been the case say five years ago.

It is interesting to see the charities supported. Older relatives/friends appear to go for heritage and animal charities, whereas younger folk of my acquaintance tend to concentrate on development and conservation. This information has been gleaned from looking at the back of each of the cards as it is rarely apparent from the picture. With the exception of some rather nice cards from the Woodland Trust all of the others are pretty bland and give little indication of the charity being supported.

I appreciate that the cards will normally have a Christian or Winter theme, but surely the charities could something more to highlight their work? e.g the Save the Children cards could possibly involve artwork from some of the children being supported by their programmes, cards from some of the third world development charities could perhaps use photos of Christmas at some of their projects.

I think there might be a market for charities that produce cards that produce something a little different from the norm.

Happy Christmas

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