Blogger Icon, Small
This month's featured blogger: Freedom Fighter
Freedom Fighter's latest post:
When deciding on a charity to support, should one consider the salary paid to the Chief Executive? T" [...] Read more

Superowl's Blog

Star Rating

(Member of the public. About)

Annual Reports

The annual report season is upon us.

I seem to receive as many glossies these days from my regular charities as I do from those institutions supposedly looking after my finances. I have a random sample in front of me and thought I would share my thoughts on these;

Village Aid – a small local charity to which I have contributed for a number of years. The mailshot consists of four separate documents, a covering letter with an A4 invitation to the AGM, an A5 return slip advertising the AGM, an a5 flyer with ideas of fundraising initiatives I could organise for the charity and finally an eight page colour report highlighting the charity’s work over the past 15 months.

Working in five sub Saharan countries the charity is involved in a very broad range of empowerment activity, including credit and enterprise development, para-leagl work, women empowerment, literacy circles and enterprise groups all being mentioned.  Although all of this seems worthy it appears to be  an awful lot of competing demands for the limited funds available. I am left with no clear understanding of where the charity is intending to concentrate in the future. Past reports appeared to concentrate on the micro loan schemes, now there appears to be more reference to “empowerment” but I’m not entirely clear what this involves and where my future donations will be used.

As an accountant I like figures and expect to see proper financial statements, here they are reduced to two pye charts highlighting sources of income and expenditure. I would have liked a comparison with the previous year ( we are told income is down but not by how much or reasons why this may have occurred). Similarly listing the number of literarcy circles supported is only interesting if we know how many people this involves and how this compares with previous years.

Overall the paperwork is bright, colourful but rather uninformative. I am left with some concerns that the charity has a scattergun approach to its activities and based on the information I have received I am not not sure if I have a real understanding of where it is heading.

The Woodland Trust – I have been fairly critical of this lot in the past, becoming increasingly fed up with the cold-calling and over regular mailshots but I have to say this is an exemplary annual report. A 24 page colour booklet, a flyer advertising availability of the report online ( I like the idea of the competition to encourage online registration) and a 20 page book listing the wide range of corporate sponsors .

I like this report because the waffle is fairly limited. At the start there is a clear list of quantifiable  objectives set out for the next three years (e.g establish 12000 acres of new native woods, record 100,00 ancient trees). I can identify with this and feel I know where my money will be spent. The financial statements offer reasonable detail with a number of useful graphs for key performance indicators (membership growth, numbers of trees planted over the past six years) and a link to the website for those of us who want to look at the full accounts.

 So depite recent grumbles this is a good reminder of why this charity deserves my continued support.

Tools for Self Reliance – I was surprised to hear from this small charity as I have only made one small financial donation and offered some garden tools for refurbishment. The novelty here is that the mailing including an informative  DVD highlighting the charity’s work.This seemed a little excessive until I read in the covering letter that it had been funded by a grant from the National Lottery.

The actual report runs to  16 A4 colour pages, perhaps more than necessary, but it gives a sense of a charity with focus and clear objectives. The financial statements are clear and include the  year on year comparatives not shown by the others. Overall this report will have achieved its aim as it has made me want to give future donations towards its work.

Finally there is an excellent statement that I see far too rarely outlining the charity’s commitment to donors;

www.tfsr.org/our_promise_to_you/

Many others in the sector could learn from it.

Tags:

Comments

Check this out…

[…] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[…]……

Comment by Raull Harmin. (. About)

invisalign tempe az…

Superowl » Blog Archive » Annual Reports…

Comment by invisalign tempe az. (. About)

pawn shop chronicles review…

Superowl » Blog Archive » Annual Reports…

Comment by pawn shop chronicles review. (. About)

pawn shops las vegas craig road…

Superowl » Blog Archive » Annual Reports…

Comment by pawn shops las vegas craig road. (. About)

cosmetic dentistry center houston…

Superowl » Blog Archive » Annual Reports…

Comment by cosmetic dentistry center houston. (. About)

pawn shops las vegas 24 hours…

Superowl » Blog Archive » Annual Reports…

Comment by pawn shops las vegas 24 hours. (. About)

dentist chandler tx…

Superowl » Blog Archive » Annual Reports…

Comment by dentist chandler tx. (. About)

pawn shops near me…

Superowl » Blog Archive » Annual Reports…

Comment by pawn shops near me. (. About)

Comments

You must be logged in to post a comment.