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Superowl's Blog

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Discretionary Giving

I don’t appear to have a lot of discretionary money for one off charity donations these days. This is not because of the credit crunch, just that over the past few years regular giving has gradually taken up most of what I can offer. The sum that’s now left after the regulars tends to go to one of the disaster appeals or to a particularly well directed mailshot.

 Last week I received the latter from Merlin, a medical charity working in the developing world. The appeal sought my support for their work in promoting Womens’ health and in particular training midwives and birth attendants in Afghanistan. I thought this was an extremely well prepared campaign, it included an A3 colour sheet identifying the need and the work currently underway and a fascinating A4 page showing sample training material which brought home to me a little of the difficulty in training students who have not had the benefit of a comprehensive education.

More about this campaign

 

http://www.merlin.org.uk/Where-we-work/Afghanistan.aspx

 

 

 

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