March 11, 2010 at 1:56 pm
Like many people I was saddened at the news this week that Bmycharity is withdrawing from the online giving market. Any loss of options for raising money cost effectively and providing greater ‘consumer’ choice gives us as a sector pause for thought.
More choice of providers in a free market is [...]
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February 2, 2010 at 10:17 am
I’ve been working on a few events with a well-known charity recently and it made me realise what a specific science event planning and hosting is. Having organised event for years, I almost take for granted the various stages which are critical to ensuring success but meeting with less experienced folks was [...]
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January 12, 2010 at 5:23 pm
Following discussions with a charity team last week, I wanted to suggest a few tips on how to integrate e-marketing and social media. Then, I found an article by the very prolific team at Marketing Sherpa which talked about how a business in the USA had successfully integrated their email and social media activity. On [...]
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December 8, 2009 at 7:49 pm
Do we ask donors for too much and too often? It's an old and often-debated question and the answer varies depending on what kind of organisation is doing the asking and the target audience's wants and needs.
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November 26, 2009 at 2:35 pm
For a while, I have been talking about how brand credibility not only gives charities the right to ask for donations but also how it can protect them when things go awry. This month I personally experienced a great example of the latter.
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November 5, 2009 at 4:34 pm
Following some basic storytelling steps can significantly improve our marketing, fundraising and campaigning communications:
- make it short
- give it a logical flow from start - middle - end
- tell the audience something they didn't know, surprising them
- make it relevant to the audience
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