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This month's featured blogger: Freedom Fighter
Freedom Fighter's latest post:
I liked a letter on behalf of SSAFA. It started off  by telling us that the writer was Pippa Dann" [...] Read more

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Archive for November, 2009

Real life brand credibility underpinning fundraising activity

November 26, 2009 at 2:35 pm

For a while, I have been talking about how brand credibility not only gives charities the right to ask for donations but also how it can protect them when things go awry. This month I personally experienced a great example of the latter.
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Can the art of storytelling help charity communications?

November 5, 2009 at 4:34 pm

Following some basic storytelling steps can significantly improve our marketing, fundraising and campaigning communications: - make it short - give it a logical flow from start - middle - end - tell the audience something they didn't know, surprising them - make it relevant to the audience
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