http://charitybloggers.com/the-penguin-blog Just another Charitybloggers.com weblog Thu, 11 Mar 2010 13:57:53 +0000 http://backend.userland.com/rss092 en Like many people I was saddened at the news this week that Bmycharity is withdrawing from the online giving market. Any loss of options for raising money cost effectively and providing greater 'consumer' choice gives us as a sector pause for thought. More choice of providers in ... http://charitybloggers.com/the-penguin-blog/2010/03/11/stop-taking-online-fundraising-for-granted/ I’ve been working on a few events with a well-known charity recently and it made me realise what a specific science event planning and hosting is.  Having organised event for years, I almost take for granted the various stages which are critical to ensuring success but meeting ... http://charitybloggers.com/the-penguin-blog/2010/02/02/planning-and-hosting-a-great-event/ Following discussions with a charity team last week, I wanted to suggest a few tips on how to integrate e-marketing and social media.  Then, I found an article by the very prolific team at Marketing Sherpa which talked about how a business in the USA had successfully integrated their email ... http://charitybloggers.com/the-penguin-blog/2010/01/12/integrating-social-media-and-emarketing/ It's an old and often-debated question and the answer varies depending on what kind of organisation is doing the asking and the target audience's wants and needs. I've been speaking with marketers and fundraisers this week about this very problem.  The background is the ubiquitous Christmas appeal with this particular charity ... http://charitybloggers.com/the-penguin-blog/2009/12/08/do-we-ask-donors-for-too-much-and-too-often/ For a while, I have been talking about how brand credibility not only gives charities the right to ask for donations but also how it can protect them when things go awry. This month I personally experienced a great example of the latter. At London's Victoria ... http://charitybloggers.com/the-penguin-blog/2009/11/26/real-life-brand-credibility-underpinning-fundraising-activity/ We all love a good story whether in the form of a humorous anecdote, a play, a novel or a loved one's reminiscing. But have you ever thought about what makes these stories compelling? Do we carry these attributes through to our fundraising and campaigning messages? Clearly, the answer is 'not ... http://charitybloggers.com/the-penguin-blog/2009/11/05/1/